Resume
Designer | Product Developer | Customer & Client Relations Specialist
Contract & Consulting | Remote and On-Site – Los Angeles and SF Bay Area, CA | April 2012–March 2025
Focus: Product Development | Design | Customer Experience Innovation
Focus: Product Development | Design | Customer Experience Innovation
Managed end-to-end client and customer relationships, achieving over 90% client retention through proactive engagement, personalized service, and effective problem-solving.
Led small-scale product development and brand strategy projects from concept to delivery, ensuring clear communication, expectation alignment, and on-time execution.
Implemented client engagement strategies (milestone check-ins, follow-ups), increasing repeat business and long-term loyalty.
Collaborated with cross-functional teams across design, marketing, sales, and production to deliver cohesive brand and customer experiences.
Brand Strategy and Experience Lead – Boutique Retail Brand
Los Angeles, CA | September 2015–June 2020
Focus: Brand Identity | Customer Experience | Product Design
Los Angeles, CA | September 2015–June 2020
Focus: Brand Identity | Customer Experience | Product Design
Led a full rebrand across logo, visual identity, and in-store environment, resulting in 100% revenue growth.
Designed impactful storefront signage and branded interior elements, significantly increasing foot traffic and customer engagement.
Created and launched new product lines of apparel and custom packaging labels for fragrance and body care items.
Optimized the end-to-end customer journey, enhancing key touchpoints and improving satisfaction and conversion.
Supported execution across packaging, space planning, and service design to ensure a consistent, elevated retail experience.
Creative Director
Custom Art and Boutique Greeting Cards – E-Commerce and Retail | Los Angeles, CA | August 2016–2021
Focus: Product Design & Development | Small-Batch Production
Custom Art and Boutique Greeting Cards – E-Commerce and Retail | Los Angeles, CA | August 2016–2021
Focus: Product Design & Development | Small-Batch Production
Designed original artwork and developed product lines for custom greeting cards and gift collections; managed end-to-end production.
Led direct sales, customer service, and order fulfillment across online and retail channels.
Maintained 80–90% customer retention through high-touch engagement and tailored creative solutions.
Oversaw daily operations, vendor management, and customer resolution to ensure a seamless customer experience.Development Designer (Stakeholder & Cross-Functional Collaboration)
Mattel Inc. – Contract (Full-Time) | El Segundo, CA (on-site) | December 2010–April 2012
Focus: Product Development | Cross-Functional Collaboration
Focus: Product Development | Cross-Functional Collaboration
Managed full product development for Polly Pocket, from concept to manufacturing, including sample approvals and troubleshooting.
Designed and refreshed accessories for multiple Mattel brands, improving aesthetics and usability based on customer feedback.
Collaborated across design, engineering, and manufacturing teams to align with user expectations and business objectives.
Implemented structured feedback loops, improving cross-functional alignment and production efficiency.
Presented customer insights to senior leadership, influencing product enhancements that improved market positioning.Industrial Designer | Graphic Artist
Strottman – Contract | Irvine, CA (Hybrid) | July 2009–September 2010
Focus: Product Design | Packaging | Cross-Functional Collaboration
Strottman – Contract | Irvine, CA (Hybrid) | July 2009–September 2010
Focus: Product Design | Packaging | Cross-Functional Collaboration
Designed premium toys and packaging for Taco Bell Kids’ Meal, ensuring alignment with brand standards and manufacturing specifications.
Contributed to the design-to-production pipeline, focusing on safety compliance, production feasibility, and on-brand visual storytelling.VIP Guest Experience Specialist | Brand Representative
Contract and Freelance | Las Vegas, NV and Los Angeles, CA July 2007 – December 2010
Event & Brand Experience Representative for brands at industry events and magazine photoshoots, maintaining brand image and ensuring a strong public presence.
Represented 944 Magazine at high-profile industry events, acting as the public face of the company and building relationships with VIP clients, luxury brands, and high-profile guests to enhance brand visibility and engagement.
Facilitated vendor and stakeholder communications, supporting executive operations and ensuring seamless collaboration across teams.
VIP Guest Experience Specialist at The Beatles Revolution Lounge (Mirage Casino), providing high-touch hospitality, managing guest experiences, and ensuring smooth operations for high-profile clientele.
Worked on marketing and design projects, contributing to brand messaging and promotional materials for various campaigns.
EDUCATION AND TRAINING
BFA in Design – California College of the Arts
Courses & Certifications:
Customer Experience (CX) Foundations Certificate– LinkedIn Learning
Google's UX Foundations Certificate - Coursera
B2B Sales Foundations – LinkedIn Learning
CORE SKILLS
Product Development – Physical and Brand
Cross-Functional Collaboration
Customer Experience
Adobe Creative Suite (Illustrator, Photoshop)
Figma, Canva, Procreate
Google, Microsoft Word & Outlook, Apple iWork, AirTable
Visual and Environmental Design
Software: IOS MAC & Devices, MS Outlook & Word, Apple iWorks, Adobe Creative Suite (Illustrator and Photoshop)
Brands I've worked with:
